This could be your business invention of the year ! Toothpaste that stick on electric toothbrushes. When you look at all these advertisements of the benefits of toothpaste you are amazed and puzzled at the same time. The main reason is that when you put this paste on your electric brush and start brushing the first thing leaving your mouth with the water is the toothpaste. Hardly anything is used ! So how can this polishing, superior cleaning, correcting and repairing effect come true ? It doesn’t ! Nothing happens as it leaves your mouth straight after the brush is turned on. It just doesn’t make sense. So why do we still use toothpaste ?