Publishing, the vision

Where is the reader? Publishers are seeking for a new readers profile. Traditional reading is no longer of this time. A new breed of readers and writers has come to the market.

读者在哪里?大大小小的出版社正绞尽脑汁,各施神通,四处搜罗新的读者群。此时,传统的阅读方式似乎大势已去,威力不再,图书市场亟需繁殖新品种才能满足读者与作者双向的供求意愿。

走出婚恋困扰-效果图 (2)Publishers: currently publishers lost track of the consumers spending and readers movements. Readers are moving away from printed books to e-books and already on to phone or tablet readings while book prices will soar to heights we have never seen before due to the new printed book reader is status aware and wants to show off he/she is able to buy a real book. The changes in the market are fast and it is hard for a publisher to reacts with the needed speed. For every publisher it is a question what to do to generate money from all developments. A series of questions occur:

  • How to promote your products under the present circumstance?
  • What will happen with the printed book?
  • How to sell books via internet and make money?
  • How to earn money from internet such as of E-Books?
  • How to deal with copyrights and copy infringement?
  • How will our organization develop with all these developments?

 

出版社一方:近年来,出版界形势严峻,读者大量流失,消费者消费锐减。越来越多的读者不再问津纸质书,转而投入了电子图书的怀抱,捧着手机、IPad或其他电子阅读器,读得昏天黑地。与此同时,尚有一批纸质书的坚定拥趸,他们以有实力购买纸质书为骄傲,于是,图书价格不降反升,甚至会飙升到前所未有的高度。这些变化,这些新情况正火速席卷整个图书市场,对出版社来说,一切都来得如此迅猛,简直有点招架不住了。各家出版社几乎面临着同一个问题,即如何应对新的形势,在新形势下力求生存与发展,避亏持盈。那么,一系列疑问便应运而生:

²  当前情况下,怎样有效地推销自己的产品?

²  纸质书该何去何从?

²  怎样借助网络平台销售产品,创收盈利?

²  怎样从电子书领域里创收盈利?

²  怎样解决电子图书的版权及侵权问题?

²  伴随着新形势,企业自身该如何发展、壮大?

 

Most organizations have a traditional structure and changes need to take place. Employees are used to the old systems and have often signed employee contracts that are in direct conflict with the new flexible work system. Most publishers will need smaller offices, lesser employee and many employee will have to work at home via cloud assignments. Publishers will work without borders and must form alliances with other publishers, internet forums, sales platforms, print on demand companies and so many more. Publishers will change into organization offices as they will have to develop more promotional activities and become important to writers. No longer they can sit back and wait for sales.

大多数出版社仍因袭着一种传统的内部组织结构,因此,改革是必须的。员工们习惯并依赖于旧有的体制,一年一签合同也差不多成了走过场,这就难免和新式的灵活多变的企业运作体制发生冲突。新型出版机构将缩减各处室各部门的规模,缩减员工数量,力求整个企业短小精悍,不少员工将通过云分配在家里办公。出版社之间将实现无边界合作,建立各种同盟关系,包括网络论坛、销售平台、定点的印刷公司等等。出版社将更新为一种组织实体,以便于开展更多的促销宣传活动,与作者进行更和谐更亲密的互动。新型出版机构将摒弃一切坐等的老姿态,在销售策略上化被动为主动。

 

Addiction by Arnaud van der Veere

Addiction by Arnaud van der Veere

Writers are able to get print on demand and E-book publishing by direct contact and also will be active on internet sales platforms to generate direct income. Publishers have to realize that writers can become competitors if not take care of well. Groups of writers will organize themselves into promotion and sales platforms where participants will have to pay a fee to be a member and can get benefits they never got when working with a publisher. Most writers will make a higher profit and consider the new options not only as a challenge but a sure gain.

作者一方:新形势下,作者可以绕过层层的中间环节,直接与电子出版商联系,按个人意愿出版电子图书,甚至有权决定每一版的印数,并在网络销售平台上积极运作,直接赚取利益。所以,出版社一方必须认识到,如果处理不好与作者的关系,作者很可能会变成强劲的竞争对手。毕竟网络销售不同于传统的销售渠道,作者只要支付一定的会费,就可以成为会员,然后获得不曾从出版社获得过的高额利润,于是,作者隶属的各种团体也会行动起来,自行组织产品的宣传、推销及销售平台的参与和管理。由此,作者一方的利润额将看涨,他们会把这种新型商业模式不仅看作是一种挑战,更是一种十拿九稳的效益。

 

We will enter a era where conflicts will occur between two parties that are in real need of each other publishers cannot go without writers but writers will be able to do without publishers. It is an alarming time that publishers must realize that they will have to change much faster to keep control of the situation and most of all to keep earnings coming. Publishers are on the bad economical side, the longer they wait the more they lose.

照此发展,出版社与作者,这唇齿相依的两者之间矛盾将进一步激化,其结果却是,出版社离了作者寸步难行,而作者离了出版社还可择网络而息。警报已然拉响,出版社一方已到了背水一战之境地,须尽早革新,以确保主动权在握,最关键的是保住切实之利益,否则拖沓越久,损失越大。

 

What can we offer you ?

As a team we have been working for years to spread the words amongst publishers and writers alike. We can bridge the gap between writers-commerce-publishers-internet.

那,我们能为您做些什么呢?

多年来,我们一直跟出版社和作者打交道,包括协调二者的关系,努力为“作者—商业—出版社—网络”等各方搭建桥梁。

 

Our team has found ways to reorganize and show ways to make a positive change for the publishers and bridge the gap with the writers. In fact we help the publisher to grow and compete better, stronger than ever before and get a market share in a decreasing market. We help you to be a global player and no longer a local company. Did you know how many Chinese live outside China ? Millions and in every country ! They spend more than your local consumers. We train you how to contact them, how to find new market and expand existing.

我们深谙重组之道,擅长制定积极改进之策略。我们可以协助出版社进一步完善机构,提高效能,增强实力,长足发展,即使遭遇市场疲软或萎缩,亦能雄霸一方。我们将协助您摆脱地域局限,打入国际市场。您可知,目前生活在海外的华人数量是多少?仅欧洲,平均每个国家就有百万之多!其消费能力丝毫不亚于您国内的消费群体。我们将告诉您如何把他们吸引过来,开拓新市场,并扩大既有的业务。

 

With your marketing staff we design a short, medium and long term planning and with sales we plan the new ways to make money. Your company will benefit in every way when you adjust strategy and methods to fit the future of the written world. If you act in time you will survive, to late is only bankruptcy. What is your choice ?

根据企业现状,我们将帮您分别拟定短、中、长期计划,调整销售策略。新起点,新策略,明天尽在掌握;早准备,先行动,永立不败之地!您意下如何?

 

Best regards,

The Good Night Sleep by Arnaud van der Veere

The Good Night Sleep by Arnaud van der Veere

Arnaud van der Veere

 

Personal Website: www.arnaudvanderveere.nl

My Chinese Blog: blog.sina.com.cn/u/3161328460

Business partner: http://www.schrijvenonline.org

 

QUOTES by Arnaud

The danger of life is not your enemy but your wife.

 

Being rich is only possible when you know poverty well.

 

Strength comes from knowing your weakness well

 

Progress follows on never lasting determination to reach something

 

Some more sayings of Arnaud van der Veere :

When in anger count to ten, if that does not help use Zen

 

Fight with your heart, not your body

 

Use your feelings to be real, make your heart into steel.

 

If there is a God, why the hell did he create earth ?

 

A lie is mostly no insult but the result

 

A man is only a man when he continues to try what he can

 

A woman’s love is a man’s curse

 

Protection is only needed from yourself, you endanger the world toward yourself

 

Heaven seems a safe place to go, but do you want to be there ?

 

Daily matters bring sorrow and pain, but on the long run you also make some gain.

 

When time did pass you always look back but never regret cause nothing can be changed.

 

Life is like a cycling tour going up and down the hills.

 

Fighting for justice can only be done when you know the right and wrong of the situation

 

If something is considered wrong did you ever see what is right in the eyes of others ?

 

 

 

 

Sayings by Arnaud van der Veere

Getting Older

Getting older, TIME

Is the changing world confusing for you ? If so this article will probably give you some tools to face it more clearly.

Look around you and all you see is change. Your mobile bought yesterday is already old and the new models are luring art you from shopping windows and screaming advertisements. Technology is changing so fast that you think you are running behind and cannot follow the new trends. Some people will get frustrated of the speed and want to catch up at everything.

Time and environment has changed our perception, no longer is age a save heaven. Age is not defined by a particular number. Some people are grandparent at the age of 40 while others will never see a grandchild. Many woman are not married at the age of 35 while in the past woman at that age had already grown up children. Man and woman are focused on career and are no longer interested in permanent relationships while parents focus on having grandchildren to continue the family “dynasty”. Internet did speed up fast relationship marketing and contacts are often fast, full of passion and short, fulfilling a physical and mental need. In these relationships women often pulls the short end of the string.

Everybody has private thoughts on aging. Most people are worried of the days to come. Some people take faith in their own hands and start trying to control the aging process. In our AGE CONTROL philosophy the life coach teaches that age is an opportunity and not a danger. We introduced life coaches in 1989, when the world was in a complete turmoil and many people lost vision of the future. The goal of a life coach is to assist you to get around with the aging process in a positive way. A life coach is an experienced person who received a special training to mentally and physically advise.

Aging goes with a changing body and mind. The body grows from immature to mature. After this a period of stabilization and important improvements comes to end with a decline.  The start of “decline” is different for men and women. In literature the time that is considered “decline” for woman is the moment they lost virility.  For man it is set around 35 years of age. The speed of decline is depended on the physical activities of the period before. A body needs to move to stay in shape, to be healthy. Moving is different from sport. You move to keep the machine (the body) going to prevent it will start to be rusty. When you stop to move, like when you stop a machine, the structure will start to get stiff. We call this a rusty system. A stiff system reduces neural transmission (your nerve system falls back) and diminish blood circulation.

But aging is mainly a mind over body matter. Your mind controls your body, your activity. Most people start to be aware of becoming older when they reach the age 30. Specially woman suddenly realize that their lifespan becomes limited. The reason behind this is the limited virility time of the woman.  At age 30 she realizes that she only has around 10 years to go to get children. In current situation many woman in China are still working on a career at that age. Man, on the other hand, are often not mature enough to start a family. This will worsen in the generations to come due to the spoiling of parents of their sons. In today’s society we see a worsening of the gender age gap and young woman are looking for (much) older man. This is an unhealthy situation that is not good for future generation. This choice is not a matter of physic but of the mind.

Time is essential in life. We all live on the clock. Realize how often do you watch the time ? How interested are you really to KNOW the time ? Looking at the time has become a routine, nearly a ritual. We make appointments with time and dates, we use diaries every day, we make plans with time as our guidelines, we are living on (borrowed) time. But how long ago did we start to take time this serious. How did our ancestors use time ? Were they aware that there timespan on earth was so limited. Imagine that in the past human only reached the age of 40. A person over 40 was considered an exception. A person who dies in current time at the age of 40 is an exception. Our lifespan is nearly doubled in yet only 100 years. We live longer and seem to be more in control of natures time. But the more we gain “control” of time , the more we are aware of it. We have become scare of losing time, wasting time and yet we do so all day, every day.

To combat the negative effects of the aging process we need to be flexible and consistent in improving, maintaining and revalidating the body and the mind at all time. The first step in aging is accepting that aging is inevitable, it is not a matter of choice but of faith. Acceptance is very important and gives way to understanding. Every age level has its beauty. When young the chase of love is most important, to make a career is great and your energy seems unlimited. Over 30 your beauty is the knowledge of life the experience and (physical) maturity. Most women are much more beautiful after their 30’s than before, pity that men hardly realize that !

After 50 a new look on life fills the mind, a new energy that brightens your day. Wisdom of life, often the fact that kids leave the home and you can consider the mistakes you have made. At 50 the energy is still enough to cover the day’s work and the evening to relax. After 70 we are able to look back at life itself, look at what we did learn and for some people what we have reached. Satisfaction is a matter of accepting and expectation. When we are young we have a lot of expectations. Our parents and family also put expectations on us. For Chinese the external expectation feels like pressure and often a force. This heavy expectation can work as a burden to most and as an energizer to some.

The first step of growing up is acceptation that expectation must comply with reality. In China many people have a too high expectation and will burn out before even reaching the age of 30. Health is build on expectation and action. Our mind makes the expectation based on our internal and external influences. After that action must follow. When you want to become director of a company you need to have special capacities to get there. Not only your abilities as a hard working person but also a social networking artist. To get to the top we have to walk the stairs. Each step is a part of our expectations and will take some time. When we constantly look up to the top of the stairs we get frustrated and our mind makes the body stressed and sick. But when we focus on one step a time and we are successful we will feel the joy of success and a good influence on our health. A positive mind, positive results are important to a healthy lifestyle and also improves the quality of the aging process. Our aging process is divided into time spaces. For every step in life you need to take a limited time. We call that deadline walking. Our life deadlines are realistic, possible to reach within a planned time. Reaching a goal brings the satisfaction in life.

We all want to control time, to do this we need to let time work for us. Most people think of a clock or a watch when they think of time. Some people use time as status, they buy a beautiful watch to show fortune. Other people control time via their mobile. Many people have multiple ways to keep track of time. But keeping track of time is not the same as controlling time. Most people have become a slave of time. They work, forced or not, from dawn to dust and seem never to have enough time to finish work. Work consumes most of our time. A Chinese worker often just do what the boss asks. Follow orders. Most of these orders are inefficient and time consuming, hardly ever are these orders carefully planned or clear.

Time can be made usefully when we make clear plans. Efficiency in life saves time. You only can be efficient when you know exactly what you want. Being clear is efficient. My advice is to put more time in preparing a task. After you get an order, make clear to the superior what the order is. Just write it down and ask his / her permission to execute the order precisely as is written down. Doing so saves time in communication and later you cannot get arguments. Following orders becomes more plan directed and time efficient. Another positive thing is that your superior cannot pull back and tell that the order was different and you made a mistake. Being clear is also good in relationships. In a relationship you can set goals and talk about when to realize them. Having a good set of goals also makes a relationship stronger.  Good goals and strong time limits will give less stress. Everybody knows that time and stress are connected. The more you need to do in less or unknown time will increase stress, irritation and that has a direct effect on health and aging.

Time is essential in our aging process. The better we plan, also the micro planning, the more time we will have for leisure and relax. You have to spend time wisely to get older in a better health. If you have any questions or remarks please write to  (we need an email address here for Chinese)

Arnaud van der Veere

Doctor, passion or job ?

To most it is a profession. A general respected position in life. Being a doctor is something that will guarantee you a rather high living standard, the respect of your family and most of all a clear high position in society. The profession did earn this place in our society with the hundreds of years we are depended on the medical world. Thanks to them we have enhanced our lifespan and quality of life. We do need to give them credit for that. So before you continue to read remember to keep in the back of your head that I respect and honor the profession knowing that out there in the wild of life, we still can find real good passionate doctors who are a credit to the profession.

Recently, in my vision finally, the words is on the street. There are many doctors who are not worth the title given after reaching the final year of University. Many, yes and currently the suggestion is that it reaches levels of nearly 80%, doctors are not morally qualified for the job. These persons went to University to become a professional doctor with a guaranteed income, a status and a function for life. Very few doctors are unemployed.

But what is wrong with the medical world ?

Passion is missing, the real determination for the job, the driven doctor who is willing to give his time to the patient. It is replaced by the calculating, time depended and minute to minute planning personality who must combine his work with a social status to create a “face”. This face is more important than the actual performance. A doctor feels secure as they know that they are protected above the law. Yes a doctor stands above the law, they only can be punished by their own people. The real problem in the medical world is the fact that a doctor judges a doctor and this is one of the very few professions where this strange practice is happening. A very injustice and hard to cope with principle of power.  Due to this practice the medical world is unclear and doctors can make big mistakes and get covered by others for the sake of the name of the profession, not because those other doctors agree.

In more than one hospital around the globe doctors are constantly covering up for malfunctioning college. The tension created on the working floor due to this practice is disturbing the functioning of whole departments. Some hospitals have become so dangerous that to survive a hospitalizing starts to be a miracle.

Being critical is easy but solving the problem is a big target. One of the first goals we should have is to bring the doctor back into the real world. In some countries the doctor only can become a GP when he or she takes at least one year of “volunteer” service to help the most needed in society, this will teach them a more humble approach of life and cooperation. A first suggestion ?

(more to follow)

Self-Development an egocentric approach !

010Personal development must be a egocentric act and only is focused on your own wellbeing and will leave out all others in the beginning. To most it will come as a shock to know that all religion leaders have been (and some still are) egocentric personalities. To be devoted to a God or “superior being” you need to direct all attention first inward to develop oneself .

Self-development  is a need for every person alive. If you do not develop yourself you would be a baby forever and a career never surpassing the level of a primary school pupil.

One of the major problems in current society is the mixed signals everybody gets. We have to develop ourselves in a network of social contacts and connected to the environment.  At school we are thought to work together and while doing so we also learn to irritate the partners in the group as much as possible. Most people are not able to work together for assignments and hate to do this job. The reason is very simple ; their personal development is yet on the way, they sincerely do not know to cope with themselves so how can teachers , lecturers, bosses, managers and governments expect people are able to act in a group ?

The reality of life is that most do not have a structure in personal development and the main reason is the environment or group they are living in. People block other people to develop themselves. That is why you need to become a pure egocentric person before you are able to share and care. You have to realize your own needs and wishes.

To develop yourself you need to ask yourself some questions first ;

1 – Why do I want to develop myself, do I have reasons and targets ? Am I satisfied with my current life or not ?

2 – In what direction do I want to develop myself ? You need to search yourself first for instance by making a list of your strong and weak points, in management it is called a SWOT analysis = Strength , Weakness, Opportunities and Threats.

3 – How do I develop myself ? Some people will choose for education others for motivation.

Again I would like to stress that the whole process must be done without the consideration of any other person around you neither husband, wife or children, it must be a purely egocentric decision. This is the only way to discover the roots of your being.

It is easy to run into a religion or follow a leader to find your way but in your head there is always the question ; is this the right way that I really want to follow ? You need to answer that question before it is too late.

In recent events I saw trainers pulling people toward them with the message to become millionaire or rich and wealthy. People want to live in a dream that is called money. But let us all be fair and we know that over 90% of all living human beings will never be rich in money. But you can be rich in life and mind. Rich is not a dirty word but a word with so many interpretations.

To be rich you need to be aware of what you consider valuable. The things that are most valuable in your life will make you happy and rich. To some it is the family and others a hobby or profession. Many consider processions as part of being rich.

My question to you is ; what do you consider rich ?

The BBC formula, the easy selling method!

The BBC formula, the easy selling method !

Your first impression while reading is that this article is all about media. The well-known BBC is an UK broadcaster and it will be the first thought of any sensible person to think off when reading it.

But this article in not about media but surely about communication. Your communication to be precise. Most internet shops target the consumers with all kind of media like actions to get their attention. Some are successful, most are not.

I would like to introduce the new BBC formula to you to boost your business. B – B –C = Business to Business to Consumers. Most companies forget that all businesses are built by people who are also consumers. When you target the people inside a company and the company at the same time you probably will get the support of that company to promote you again.

How does this system works ?

First of all you have to realize what your core business is. If you are selling everything, you will sell nothing within this formula. You need a clear core business and also target groups. When you have established a clear range of products you select other companies which would likely be interested in your products. Your company (A) offer the company (B) and all employee a special discount to buy your products. This is step one .

 

The next step is to start an alliance with the company B to promote the company on your website and they will directly offer your products on their website and in the company to others. Company B does not need to buy anything from your company but will get a certain percent’s of what is being sold thru their connections. This will bring easy money to company B as the only activity they need to take is to refer to you.

The art of referral business is to have a clear way of communication to every channel within the chain. That is why we call it BBC formula, all depends on how you communicate your message to the other parts of the channel.

When you want to apply the BBC method it is important you keep certain rules in mind ;

  • Connect with companies who are not in your market
  • Do not go too far from your core business while approaching other companies
  • Be open in your referral communication and leave a track and trace of forwarding behind on the website of the referral company
  • Make clear small but reasonable interesting offers to each referring company, it is money they earn without a need to do anything for it, be logical in offering
  • Do not accept every company as a referral company
  • Refresh your adds every month but stay within commission range

These are some of the guidelines to follow when using the BBC method.

Within the BBC method we also have the business refer to other business so the target of your company continues to grow like the circles in the water, each company will “work” for you to target the consumers who are your final buyer group.

Are you interested to know more of the BBC method ?