The leading medical publisher of China
Address: No19, Panjiayuan Nanli, Chaoyang district, Beijing 100021,china
Tel: (010) 67617315
Fax:(010) 67617315

Wang Zheng -Chen - PMPH - mehttp://www.pmph.com/Page/index.jsp


The People ‘s Medical Publishing House (PMPH) is directly under the auspices of the national professional
medical publishing house; it was established on June 1, 1953. It is an wide-ranging and prolific medical
publisher with products in both modern and traditional medical fields. PMPH received the “national book
award” prize, and “national prize for scientific and technological progress” for its 430 types of books,
DVDs, and periodicals; It is foremost in the publishing field. In 1993, it was appraised as among the
first outstanding publishing house by the Chinese propaganda ministry and information bureau. Since
having been established, PMPH has published more than 20,000 books, in total printing around 700
million volumes. Each year, it publishes more than 1000 types of books, and over 1 million volumes
each year, an output value of 670 million RMB per year.

PMPH’s ultimate goal is “to allow Chinese doctors to have the best medical texts & teaching materials in
the world” and “to provide the Chinese people with the best popular health reading materials”. After 53
years of hard work, the management and staff have always kept the “people’s medical publishing
house” at the first rank of the market competition.

Since the launch of international cooperative efforts in copyright and publishing in the 1980’s, the
people’s medical publishing house has made strides to enter the international medical book market.
PMPH has established long-term cooperative relationships with many publishing companies in the
countries of the United States, Britain, Japan, Germany, France, Switzerland, Singapore as well as with
companies in Taiwan and Hong Kong with products in. On Oct 17, 1992, PMPH was confirmed as a
translation & publication center of the world health organization (WHO).

 

On April 27, 1987, the health ministry established an office for medical teaching-materials inside PMPH.on PMPH booth in Bijing

With the goal of strengthening the higher medical teaching materials of the nation and adapting to the
educational needs of the 21st century, the medical textbook and instructional materials review board
was established in April 2000, composed of many academicians and experts. With the full collaboration
of the government ministries, research organizations and academic specialists, PMPH has compiled and
published over 1500 types of textbooks for several branches of education: college, adult education,
training materials, examination materials, foreign language textbooks and cooperative education
materials; and at different stages: master’s degree, undergraduate, vocational education, junior &
senior high school, and etc.

In January, 2005, Hu Guochen became the new president and editor-in-chief of PMPH. Under his
leadership, PMPH has established the basic understanding that “only by promoting professional
development, can professional publications develop”, which considers medical personnel training and
health policy promotion to be primary. PMPH, although established domestically maintains an eye on the
international standards, and has been implementing reforms quickly, constructing a modern system of
enterprise, adjusting its product framework, seeking cooperation in every aspect, expanding its
competitive advantage, and realizing its overall coordination of a sustainable development of book
publication.

PMPH uses the strategy of “equal import & export” to develop its multiple aspects. It depends on
first-class authors, first-class quality and first-class service to create a variety of levels and media types
(books, periodicals and DVDs).

Because PMPH holds fast to the principle of social benefit, it originated and implemented a project to
evaluate teaching materials directed towards poorer citizens. At the first evaluation conference of
outstanding national medical college textbooks in 2005, PMPH all told spent nearly 8 million RMB to
reward 189 chief editors and 67 editing units of 179 acclaimed teaching materials. In the aspect of
international cooperation, PMPH has negotiated with over 30 world-renowned publishing companies,
and signed many copyright agreements, to commence the “import” of 1000 titles of foreign language
books, and entered the implementation of the “export” of 1000 titles of foreign language translations
(primarily English) of Chinese medicine works.

In 2005, PMPH altogether published 1,657 book titles, an increase of 9.23%, including 634 teaching
material titles, which is an increase of 6.20%; and 1,023 reference book titles, an increase of 11.20%.
A total of 387 million characters were printed, in 20.92 million volumes; the total production value
approached 75 million RMB, an increase of 0.63%. The 2005 sales worth was nearly 7 million RMB, the
year’s market returns surpass 70%, returned goods rate is less than 6%, and taxes paid on profits
were 141.3 million RMB for the year, showing an annual growth rate of 10.02%.

The eleventh “five year plan” is a crucial phase for PMPH’s development, as it seeks to change from a
large domestic medical specialization publishing company to become a strong international medical
specialization publishing company. PMPH’s own eleventh “five year plan” development plan explicitly
proposes these goals:

To continue to maintain the central importance of teaching material in the market competition
To enhance the influence of academic works
To expand market coverage of popular science books and periodicals
To display the superiority of electronic audio and video products and internet publications
To simultaneously publish academic monograph, popular science books, newspapers and
periodicals, electronic audio & video products, internet publications
To exert the ascendancy of electronic audio and video products and internet publications

PMPH has a project to import 1000 foreign language titles and 100 periodical titles, and to export 1000
English medical titles. Also, PMPH hopes to join the level of “first-class” international publishers.

To approach the goal of “exporting & spreading outwards”, PMPH has established a 100-member team
of foreign and Chinese translators and editors as its strategy of preparing many titles for publication,
including mass-market Chinese medicine titles, Chinese medicine textbooks, clinical practice of Chinese
medicine, integration of Chinese medicine and biomedicine, the clinical experiences of famous Chinese
doctors, acupuncture, Tui Na, Chinese herbal books, and ancient books.

PMPH is constructing a showplace of world medical books. Designed according to a 1:5 dimension ratio
this building’s total structural area will approach 70,000 square meters. The completed building will
include 10,000 square meters of offices, 36,000 square meters of the Longtan hotel, and 15,000
square meters of an international exhibition center. Located on the southeast second ring road, it will
combine business offices, conference spaces, book display and retail spaces, an academic exchange
center, lodging, a restaurant and a sports center. It will be the visible symbol of our company’s
transformation from a strong domestic publishing company to a leading international publishing
company.P1000979

PMPH “imports” famous international medical works and has famous doctors in china participate in
translating & editing the Chinese editions, so that the process of cooperation with foreign experts will
raise the skill levels of our country’s top experts to match international levels. At the same time, PMPH
also “imports” experts and cooperates with many Chinese universities to bring PMPH to the forefront of
education and medical skills exchange. PMPH will be contracting with 50-100 master’s degree holders in
clinical Chinese medicine or research to work with PMPH for 1-2 years each. The goal of their project is
to release a series of high level titles of clinically useful books and also reveal famous doctors of china
to the general international public, PMPH is established on principles of modern management, and
practices human resources reforms to augment the creation and enthusiasm of our employees. As it
develops, PMPH works to improve and advance the level of life and welfare treatment of all its
employees.

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