Publishing, the vision

Where is the reader? Publishers are seeking for a new readers profile. Traditional reading is no longer of this time. A new breed of readers and writers has come to the market.

读者在哪里?大大小小的出版社正绞尽脑汁,各施神通,四处搜罗新的读者群。此时,传统的阅读方式似乎大势已去,威力不再,图书市场亟需繁殖新品种才能满足读者与作者双向的供求意愿。

走出婚恋困扰-效果图 (2)Publishers: currently publishers lost track of the consumers spending and readers movements. Readers are moving away from printed books to e-books and already on to phone or tablet readings while book prices will soar to heights we have never seen before due to the new printed book reader is status aware and wants to show off he/she is able to buy a real book. The changes in the market are fast and it is hard for a publisher to reacts with the needed speed. For every publisher it is a question what to do to generate money from all developments. A series of questions occur:

  • How to promote your products under the present circumstance?
  • What will happen with the printed book?
  • How to sell books via internet and make money?
  • How to earn money from internet such as of E-Books?
  • How to deal with copyrights and copy infringement?
  • How will our organization develop with all these developments?

 

出版社一方:近年来,出版界形势严峻,读者大量流失,消费者消费锐减。越来越多的读者不再问津纸质书,转而投入了电子图书的怀抱,捧着手机、IPad或其他电子阅读器,读得昏天黑地。与此同时,尚有一批纸质书的坚定拥趸,他们以有实力购买纸质书为骄傲,于是,图书价格不降反升,甚至会飙升到前所未有的高度。这些变化,这些新情况正火速席卷整个图书市场,对出版社来说,一切都来得如此迅猛,简直有点招架不住了。各家出版社几乎面临着同一个问题,即如何应对新的形势,在新形势下力求生存与发展,避亏持盈。那么,一系列疑问便应运而生:

²  当前情况下,怎样有效地推销自己的产品?

²  纸质书该何去何从?

²  怎样借助网络平台销售产品,创收盈利?

²  怎样从电子书领域里创收盈利?

²  怎样解决电子图书的版权及侵权问题?

²  伴随着新形势,企业自身该如何发展、壮大?

 

Most organizations have a traditional structure and changes need to take place. Employees are used to the old systems and have often signed employee contracts that are in direct conflict with the new flexible work system. Most publishers will need smaller offices, lesser employee and many employee will have to work at home via cloud assignments. Publishers will work without borders and must form alliances with other publishers, internet forums, sales platforms, print on demand companies and so many more. Publishers will change into organization offices as they will have to develop more promotional activities and become important to writers. No longer they can sit back and wait for sales.

大多数出版社仍因袭着一种传统的内部组织结构,因此,改革是必须的。员工们习惯并依赖于旧有的体制,一年一签合同也差不多成了走过场,这就难免和新式的灵活多变的企业运作体制发生冲突。新型出版机构将缩减各处室各部门的规模,缩减员工数量,力求整个企业短小精悍,不少员工将通过云分配在家里办公。出版社之间将实现无边界合作,建立各种同盟关系,包括网络论坛、销售平台、定点的印刷公司等等。出版社将更新为一种组织实体,以便于开展更多的促销宣传活动,与作者进行更和谐更亲密的互动。新型出版机构将摒弃一切坐等的老姿态,在销售策略上化被动为主动。

 

Addiction by Arnaud van der Veere

Addiction by Arnaud van der Veere

Writers are able to get print on demand and E-book publishing by direct contact and also will be active on internet sales platforms to generate direct income. Publishers have to realize that writers can become competitors if not take care of well. Groups of writers will organize themselves into promotion and sales platforms where participants will have to pay a fee to be a member and can get benefits they never got when working with a publisher. Most writers will make a higher profit and consider the new options not only as a challenge but a sure gain.

作者一方:新形势下,作者可以绕过层层的中间环节,直接与电子出版商联系,按个人意愿出版电子图书,甚至有权决定每一版的印数,并在网络销售平台上积极运作,直接赚取利益。所以,出版社一方必须认识到,如果处理不好与作者的关系,作者很可能会变成强劲的竞争对手。毕竟网络销售不同于传统的销售渠道,作者只要支付一定的会费,就可以成为会员,然后获得不曾从出版社获得过的高额利润,于是,作者隶属的各种团体也会行动起来,自行组织产品的宣传、推销及销售平台的参与和管理。由此,作者一方的利润额将看涨,他们会把这种新型商业模式不仅看作是一种挑战,更是一种十拿九稳的效益。

 

We will enter a era where conflicts will occur between two parties that are in real need of each other publishers cannot go without writers but writers will be able to do without publishers. It is an alarming time that publishers must realize that they will have to change much faster to keep control of the situation and most of all to keep earnings coming. Publishers are on the bad economical side, the longer they wait the more they lose.

照此发展,出版社与作者,这唇齿相依的两者之间矛盾将进一步激化,其结果却是,出版社离了作者寸步难行,而作者离了出版社还可择网络而息。警报已然拉响,出版社一方已到了背水一战之境地,须尽早革新,以确保主动权在握,最关键的是保住切实之利益,否则拖沓越久,损失越大。

 

What can we offer you ?

As a team we have been working for years to spread the words amongst publishers and writers alike. We can bridge the gap between writers-commerce-publishers-internet.

那,我们能为您做些什么呢?

多年来,我们一直跟出版社和作者打交道,包括协调二者的关系,努力为“作者—商业—出版社—网络”等各方搭建桥梁。

 

Our team has found ways to reorganize and show ways to make a positive change for the publishers and bridge the gap with the writers. In fact we help the publisher to grow and compete better, stronger than ever before and get a market share in a decreasing market. We help you to be a global player and no longer a local company. Did you know how many Chinese live outside China ? Millions and in every country ! They spend more than your local consumers. We train you how to contact them, how to find new market and expand existing.

我们深谙重组之道,擅长制定积极改进之策略。我们可以协助出版社进一步完善机构,提高效能,增强实力,长足发展,即使遭遇市场疲软或萎缩,亦能雄霸一方。我们将协助您摆脱地域局限,打入国际市场。您可知,目前生活在海外的华人数量是多少?仅欧洲,平均每个国家就有百万之多!其消费能力丝毫不亚于您国内的消费群体。我们将告诉您如何把他们吸引过来,开拓新市场,并扩大既有的业务。

 

With your marketing staff we design a short, medium and long term planning and with sales we plan the new ways to make money. Your company will benefit in every way when you adjust strategy and methods to fit the future of the written world. If you act in time you will survive, to late is only bankruptcy. What is your choice ?

根据企业现状,我们将帮您分别拟定短、中、长期计划,调整销售策略。新起点,新策略,明天尽在掌握;早准备,先行动,永立不败之地!您意下如何?

 

Best regards,

The Good Night Sleep by Arnaud van der Veere

The Good Night Sleep by Arnaud van der Veere

Arnaud van der Veere

 

Personal Website: www.arnaudvanderveere.nl

My Chinese Blog: blog.sina.com.cn/u/3161328460

Business partner: http://www.schrijvenonline.org